2011年2月19日 星期六

Advertising Tips for the Novice Home Seller

The real estate market is a tricky one right now. Even experienced and seasoned agents are having a hard time making sales. If you have no experience and are trying to sell your home on your own, the process is even more difficult.
If you are selling your home on your own, it is critical that you make the most of your advertising budget and efforts. You need to learn how to effectively market your home without spending a fortune. When you choose to sell your home on your own, you alone are responsible for marketing your home. These tips will help you to make the most of your advertising money while selling your home on your own.
Less Can be More
Luckily for those trying to sell their homes on their own, you don't have to spend a lot to be effective. In fact, many realtors are finding that inexpensive ways can lead to great results. Rather than spending a fortune on advertising, find inexpensive ways to market your home more effectively. The affordable ways can really pay off in the end.
Online Options
Many websites offer inexpensive advertising solutions for home sellers. Try listing your home on Craigslist. It won't cost you anything and could lead to some really great results. Craigslist has a strong customer base that turns to the site for everything from home goods, to vehicles to buying property. Zillow is another great and affordable place to list your home. When using Zillow, you will have to pay a nominal fee. For a featured listing the monthly fee is usually around $10. This is a small price to pay for having your home showcased to thousands of home searchers. Since Zillow specializes in home sales, your small investment could really pay off.
Classified Ads
Another great and often overlooked idea is turning to the classifieds in the newspaper. You may think that no one reads the classifieds any more but you are wrong. Home sellers know that the classifieds can be a great place to find a new home. If you are serious about wanting to sell your home, try placing a listing in your local newspaper. You may be surprised at the results.
There are many great options out there for home sellers. The key is to dig deep and find new and creative ways to market your home. Try making a video tour of your home that you can post to You Tube. Another option is to create a photo listing and market it on Facebook or MySpace. You can write a blog about your home as well. By utilizing a variety of different methods, you can find the a broader potential buyer base which result in a greater likelihood of success.
You can also try many other techniques. Some people choose to have a garage sale and then use the opportunity to also sell their home. Try putting up flyers at work, school and stores. Anything to build exposure can help you to sell your home.
There are also many great sites that you can utilize. Some are free and others charge small fees. Try Red fin, Sweet Digs, Google Base, House.info and more. These options and others each allow you to market specific aspects of your home to certain customer bases.
When going the for sale by owner route it doesn't have to mean spending a lot of advertising. Set a budget and then find affordable ways to get the word out. You will find that as you explore these and other options that you will find many great opportunities to sell your home. Good luck!
Jason Kay recommends reading reviews of ForSaleByOwner.com at FREEhomeownerlistings.com.

Selling a Home Online - A Better Way to Do Away With Brokerage Cost

Selling your own home is not something that can be done very easily. It requires a lot of hard work and patience because it could be more time-consuming than you would imagine. But if you want to make it simple and convenient then you should try to do sell your house yourself through online portals. Through the traditional method you could end up spending a huge amount by paying an estate agent to handle the sales process.
Selling your home online is fast becoming one of the most popular ways of selling that has good media coverage in the past few years. The main reason is that the internet has widened the scope of real estate marketing and made it easier than ever before. Nowadays, more individuals surf the internet to find people who are ready to sell their house quickly to find a great deal. More often they prefer this method to get rid off additional expenses and brokerage cost of estate agents. Not using an estate agent can be useful to buy a property as per your convenience.
As the popularity of selling homes online has been increasing day by day, the competition among related websites has also increased a lot resulting in many low quality websites. Such websites offer either a poor service to their customers or none at all. Sometime people can fall into the trap of such websites, particularly sell and rent back websites which have received much heavier regulation recently due to bad selling practices.
Meanwhile, before going for selling your home you should take care over certain things. First of all you should ensure that the sell own home website you are using is trustworthy and check the credibility of the services being offered. It is essential to do a detailed check as a lot of websites place wrong advertisements to attract clients. Such scams are hard to find at find at a glance as they are often made to appear very professional and legitimate.
Nevertheless, a well-known sell house quickly website delivers all the information to their clients before putting their property on their market. Also it is a good idea to check all the costs and whether there is commission to pay on sale or not. Many sell home website only require a one off payment which is perhaps the main advantage of using these websites.
It is also necessary to place a good quality photograph of your property and give a clear description so that a buyer will get a good overall idea about the rate, area, and condition of the house. With the sale of a house online you may get inquiries through very quickly so you must be prepared to answer all questions that may arise about the property. Many people find selling their home online is the best method to sell their home. After all your home is an essential asset, so why pay commission to an estate agent when you can do it yourself. The last step is finding the right online provider that has a good reputation, affordable rates and will give you the best service.
Matthew Cullum is the author of this article on Sell House Quickly.
Find more information on Sell House Yourself here.

A Basic Guide To The For Sale By Owner Process

Anyone who has started the process of looking for a home or piece of property of their own has run across the infamous FSBO or for sale by owner advertisement. For those who are purchasing their first home this can be difficult to understand. Maybe you believed all homes were for sale by their owner, after all they are the ones who have option to sale. Not a lot of folks really think about this stuff or understand it before they start to buy. Whatever the case may be, this is a common and beneficial way of selling a home or property.
The standard practice of selling a home would involve a real estate agent doing most of the actual work. These agents do all of the promoting, selling, and mandatory documentation. In exchange for their services they acquire a fraction of the sale. Everything else, obviously, will go to the owner.
Many home owners like to do things on their own so they have all the power. In this case all of the promotion, paperwork, and presentation are taken care by the owners themselves. Owners will often still reside in their home during this type of sale, but are happy to show the prospective buyers around. Another obvious reason that sellers like this is that they get to keep all the profit for themselves. The benefits to the buyers often include relaxed credit requirements when owner financing is offered and the chance to deal one on one with the actual owner of the home.
Most of the times for sale by owner agreements work out quite well for both involved parties. Often home owners will even provide a special rent to own lease agreement that permits buyers to get their home slowly over a period of time. The details of this typically work out just like any other lease, but in the end you actually get to keep the estate. There is no need to seek a loan in this case. There is no longer a requisite for any type of bank or outside lender. Also this almost always means that there will be no verification of the buyer's credit.
If you are searching for a home and are interested in buying directly from the seller, or you are interested in getting rid of your home this way the internet is a great place to do research. Several sites out there are classified directories that only have FSBO ads. Also there are several websites that are dedicated to providing advice on this type of sale.
Buy a high quality home at for sale by owner and fsbo.

Flat Fee MLS vs Real Estate Listing Agent

Odd question? Not really. Within the real estate industry it is shaping up to be the heavyweight battle of the century. If you think the NAR hates Discount Brokers (and they do) - Flat Fee MLS Brokers are downright blasphemous. When a property owner that has made a decision to sell their property "by owner" and engages a licensed real estate agent that provides Flat Fee MLS Services they essentially take on (or more accurately eliminate) the role of "Listing Agent" (AKA Selling Agent). More importantly they also expose their FSBO property to the valuable Multiple Listing Service (MLS) and the considerable marketing horsepower that is associated with it. Consider the fact that the FSBO property is now listed within the same database that the 2 million strong professional NAR sales team use to find properties for their buying clients.
Granted you are agreeing to pay a pre-negotiated "Buyer Agent" commission fee (usually in the 2% - 3% range) but you ultimately save the "Listing Agent" fee which is usually in the 3% range. Based on the average value of "existing home re-sales" of $268,000 we are talking about $8,000 - that's a significant chunk of your home equity going into someone else's pocket. In addition, your FSBO property is listed on Realtor.com which enjoys over 7 million monthly "non-realtor" visitors. If a Buyer comes directly to you via Realtor.com (which is likely because your contact information is in the "Listing Agent" area) you pay no real estate commission - that fact alone makes a Flat Fee MLS worth it's weight in gold. Just consider that a (as in one) classified ad in your local paper is likely going to cost in the $75 range - $399 for the exposure that a Flat Fee MLS listings provides is the preverbal "deal of the century".
How does Flat Fee MLS work?
You agree to pay a licensed real estate agent an "upfront fee" (usually $399 - $699) as opposed to a commission fee based on the successful sale of your property. A typical Flat Fee MLS lasts 6 months and can be extended another 6 months for a nominal fee ($50). In exchange a licensed real estate agent agrees to list your home on the valuable MLS. While this licensed real estate agent is the "Listing Agent" of record and their name and number shows up in the real estate agents version of the MLS that generally is the end of the service. Most Flat Fee MLS Brokers have a phone system that forwards Realtor incoming calls directly to the property owner to schedule appointments or answer questions. The MLS is, without a doubt, the real estate agents most valuable sales/marketing tool; this is particularly true for the Listing Agent. As a potential buyer you can go and browse through Realtor.com so you really don't have to engage a real estate agent to "look" at properties. The challenge is to get your property listed within that database and website - which you cannot do without the assistance of a licensed real estate agent - but with a Flat Fee MLS - now you can.
How valuable is a "Listing Agent"?
I know I'm going to come across as a "Real Estate" basher and as the President of a Free For Sale by Owner business I am an easy and logical target. That said, is a Listing Agent's service really worth 2.5% or 3% of the total value of your home? In my opinion it's a no-brainer - NOT A CHANCE! Beyond providing a professional lawn sign, listing your home on MLS and having the occasional Open House they really don't do much. Sure you get the odd agent that spends a tremendous amount of money marketing themselves and their listings - but they are the exception, not the rule. According to NAR's own statistics the average real estate agent spends less the $500/year on internet marketing while 77% of prospective buyers see the home they purchase on the internet first. Another 18% see your real estate lawn sign and call the number on the sign.
Will Buyer Agents still bring their "Buyers"
A Flat Fee MLS, for all intent and purpose, is the same as all the other listings on MLS. As long as you offer a reasonable commission to a Buyers Agent (2.5% - 3%) your FSBO property will receive the same status as conventional, full fee (5% - 6%) real estate listing. The fact is a Flat Fee MLS listing pays out the same as any other MLS listing. Buyers Agents don't care who listed the property their buyer wants. The days of agents pushing their own properties in hope of "double ending" (listing and selling the same property) ended with the advent and popularity of the internet. I don't know what percentage of agents manage to "double end" a property nowadays although I do know for a fact that it has become less common with "conflict of interest" laws and regulations.
Bottom-line, all things considered - with all that a Flat Fee MLS listing offers I really have to question the value of engaging a real estate listing agent. While I don't claim to be a mathematician the last time I checked a $25 real estate lawn sign, a $399 Flat Fee MLS listing and $150 worth of print advertisements don't come anywhere near $8000! I've said it before and I'll say it again (and I take a lot of heat from Realtors) most "Listing Agents" are nothing more then professional price reducers. They excel at getting you, the homeowner, to lower your price so that your home sells and they collect their commission. Remember every $10,000 price reduction costs you $10,000 - it only costs $300 in lost commissions to the real estate "Listing Agent."
Mark Camphaug is currently President of FreeFSBO.com (www.FreeFSBO.com) and it’s parent Martcam LLC. FreeFSBO.com is a For Sale by Owner (FSBO) website that offers a free online listing and free real estate lawn sign to prospective FSBO home sellers. Camphaug offers a unique combination of experience in both online advertising, garnered from his 6 years as Vice President of one of the worlds largest and most successful Interactive Marketing Agencies and 12 years of sales and marketing in the competitive new home industry.

Don't Pay Six Percent Commission

Recently the State of Colorado made some rulings that will most likely do away with the FSBO Flat Fee entry only MLS listing services. Other states may follow suit. This appears to be an attempt to return to the old rigid six percent MLS listing model, a more traditional approach, where the six percent is usually divided with three percent going to the Listing Broker and three percent to the Buyer Broker.
Flat Fee Services offers the seller tremendous savings and come in a variety of packages. A Flat Fee 4 phase Essential Only listing could really save you some money. You pay as you need the service and only for the basics, no frills.
There has always been a segment of Realtors who clung to charging six percent and another segment of Brokers who tried to give the consumer a fair service for a fair price.
So What will the Ruling mean to you? Could be you'll pay exorbitant commissions to get your property in MLS.
The alternative is to find Brokers in your area who are doing something like what we're doing with 4 phase Essential Flat Fee listings. See if you can negotiate a 4 phase Essential Only listing. What's that?
There really are only four Essential phases of a real estate transaction:
1. List with Multiple listing service
2. Have a Broker write and/or review your contract and counter offers
3. Have a Broker act as a transaction coordinator and follow all the myriad details, dates and deadlines of closing to ensure contract obligations are met.
The Broker will keep you informed on contractual obligations and write amendments to the contract as needed.
4. Have the Broker oversee the details of closing.
The Broker is usually paid a success fee at closing. That's it. In a nut shell, that's what's involved in selling Real Estate.
These 4 phases are the components of a real estate deal. If you paid for each service separately and paid a Flat Fee rather than a percentage of the sales price you would save a ton of money.
Generally you'll also get listed on:
• The Broker's website
• Realtor.com
• Hub sites
• Various publication
There's a lot of other stuff involved in the sale of a property but it is not part of the Essential 4 phases.
There are additional tasks such as:
• Setting Showings
• Signs
• Lock boxes
• Flyers
• Open houses
The Seller can take on more responsibility and handle some or all of these tasks. None of these tasks require a license. Are these five tasks worth three percent? On a $200,000 dollar sale that's $6,000 dollars. If you could pay a Flat Fee for each of the 4 essential phases and pay separately as you needed the service, you'd save thousands of dollars.
So I'm suggesting you find a Broker, in your area, who is willing to negotiate and break away from the traditional six percent listing.
Where do you find Brokers who are willing to do some sort an Alternative listing?
Look at advertising online and yellow pages for Flat Fee, discount, FSBO, pay less Brokers in your area. Call the local Multiple Listing Service and ask who provides alternative services. You can find someone who is willing to work with you Essential four phase Flat Fee listing is the approach my company is taking to meet the requirements of a restrictive state law. We will continue to offer considerable savings.
SUMMARY
Let me summarize and reiterate... You do not have to pay six percent to get a home sold through the MLS. So why would you?
If you, as the seller, are willing to take on more responsibility for the marketing of your property then take the 4 Phase Essential listing ideas to some Brokers, in your area, and negotiate a deal that's a Win-Win for both of you.
I would not be surprised to see some antitrust and restraint of trade lawsuits come from these ruling that attempt to stymie Broker creativity in their offerings.
Copyright © Wee Dilts 2010
Wee Dilts is the originator of Flat Fee MLS services. She has been in business since 1983. She has helped thousands of FSBOS save commission dollars. Get the information you need to effectively sell without a Broker. If you'd like to read Free articles about how to sell real estate by owner. Excerpts above are from her best selling "How to Sell Real Estate by Owner" Ebook, visit: http://flatfeemlscolorado.com

For Sale by Owner, Truth Behind Multiple Listing Services and Real Costs to the Sale by Owner

In today's world where internet is king, buyers are finding information on homes online, research has shown that 95% of home buyers start their research online and this number is growing every year.
After years of analyzing internet marketing it has become apparent to me and everyone else in the Real Estate industry that For Sale by Owner websites are pointless. The only people who go on them to find homes are real estate brokers and Real estate agents along with the home owners trying to sell their properties. By placing your home on a sale by owner site you will be bombarded with inquiries from real estate professionals trying to solicit your business. Be honest and think about it, if you are a home buyer looking for homes on the internet are you really going to say hmm, let's look at for sale by owner sites. Isn't it far more likely that you are going to go where the largest selection of homes available are advertised? Ask your friends and relatives who have purchased homes and ask them if they ever used a FSBO site to find a property. I would be willing to bet the answer is a resounding no.
The question is, how do I get the most exposure for my property? The answer is actually very simple. You must put your home on a multiple listing service. Definition: "A Multiple Listing Service (MLS, also Multiple Listing System or Multiple Listings Service) is a suite of services that enables brokers to establish contractual offers of compensation (among brokers), facilitates cooperation with other broker participants, accumulates and disseminates information to enable appraisals, and is a facility for the orderly correlation and dissemination of listing information to better serve broker's clients, customers and the public."
This will get you exposure on all the major websites where buyers actually go and look for properties.
Selling a home without putting it on a MLS service would be like selling ice to an Eskimo. How many Eskimos would even give you the time of day? However having the exposure that MLS service provides get literally tens of thousands of people working with you to sell your property. This would be like selling ice in a desert, your line of customers would be endless.
There are sites that allow you to put you home on MLS for a flat fee. This can be an effective way to market your home to the world. However buyers today all have representation and in order for your home on MLS to work and actually get real estate professionals to show your property you have to offer a commission to the buyer's brokers. Put yourself in a buyer's broker situation you have 6 properties to show your client. Five of them offer 3% commission to a buyer's broker and then one offers 0%, 1% or 2%. What would you do if you are in a profession to make money? I assume you would show the 5 properties that offer 3% and never even show the one that offers 0%, 1% or 2%. So if you due put your home on MLS for a flat fee you must pay 3% to actually get showings.
So by placing your home on a MLS service you have paid a flat fee which actually gives you very limited options and can cost you a pretty penny, and you have to pay 3% to the buyer's broker who sells your property if you actually want it sold. Essentially you have to pay about 3.5-4% for limited service, and you have no representation selling your most prized possession. You will be negotiating with brokers who negotiate properties for a living which would give them a leg up. Think about it for a second if you negotiated the same product every day, wouldn't that give you a leg up on someone who has little or no experience with that product. Good negotiators actually get 5% more for a property then an average negotiator. An inexperienced negotiator will actually get 5% less for a property then an average negotiator. That is a 10% difference between an inexperienced negotiator and a good negotiator. Today's market place is a buyer's market making any interested buyer essential to keep at the negotiating table because there are just far too many options for buyers.
Therefore when you decide to join the real estate profession and become a For Sale by owner, then if you want to get top dollar then you are realistically only saving 1-2% by selling the property yourself, since MLS is mandatory to get top dollar. Keep in mind when representing yourself all showings you will have to deal with and schedule. Keep in mind that when buyers want to see a house you need to make it available because if you don't then they might find another home because you weren't available to show. You must research all prospective buyers financing because financing has become much harder for buyers to obtain. There are big differences between pre-approved and pre-qualified and the difference is essential to whether you home will likely sell or not. Also real estate laws are changing constantly, knowing them is mandatory to avoid litigation in the future. Especially as real estate lawsuits are hitting record highs due to sellers not knowing simple real estate laws.
Now that you know the truth about MLS costs and getting maximum exposure for your property you must weigh the pros and cons and make an educated decision if selling your property by owner is really worth all the time, aggravation and potential legal costs in todays sue happy society.
Chuck Barnes - As owner of Lifeguard Realty Inc, I love real estate and I am happy to see you join my profession.
I want to see you succeed at selling your home so I developed an additional way for you to get maximum exposure on the internet. Learn how to create your own search engine optimized webpage: go to: http://forsalebyowneradvise.info/
I hope this article was helpful and if you or anyone you know is interested in seeking professional real estate services send them my info: 508-733-3100 cell, or chuck.barnes@lifeguardrealtyinc.com
Feel free to email me any real estate questions you might have and I would happy to offer you free advise in the matter.

The Best Resource For Calgary Real Estate Properties, Listings and For Sale by Owner

How can we help you in your search for real estate Calgary? With over 20 years of experience as real estate investors we really know the Calgary real estate market and can help you find a win win solution for your needs. We buy and sell homes throughout Alberta. We also have a large number of homes in our inventory for rent and rent to own. Calgary homes are in big demand at the moment with the current economic climate in Alberta and we know that the search for real estate properties Calgary can become frustrating.
Every where you look agents are trying to list your home, we are not agents and we do not charge commission so why wait 90 days to sell your home and still lose a bundle. Most of our listings are from real estate Calgary home owners just like you who have offered their homes for sale by owner and we have found a hassle free solution for them. If you have a mortgage we can assume it, pay any arrears if there are any, you could even rent back from us if you do not wish to move. The possession date is not an issue with us. We are not concerned with the condition of the property and will also consider manufactured homes, custom homes, duplexes and four plexes.
The demand for real estate properties Calgary is high at the moment. Contact us to get a fair price for your home, we are private investors and do not charge commission. Our goal is to create a win win solution for Calgary homes. We are up to date on the market value of real estate Calgary and would like the opportunity to chat with you regarding the best solution for your needs. Listings are what agents really want, we want to buy your home, if you have a mortgage that we can assume we would be happy to do that to save you an unnecessary payout to your mortgage company. Residential homes are our specialty throughout Alberta so even if you are outside Calgary we would like the opportunity to help you
Selling your home and buying a new one can be over whelming at times. By speaking with us about your real estate properties Calgary we can help ease the pain that you may be going through trying to decide what to do, where to move, what to do with your mortgage and perhaps being forced into a sale that will not meet your needs if you list your Calgary homes. We are always interested in real estate Calgary, and no property is too small or too big for us to consider. We can also trade your home for one of the ones in our current port folio. If you need a place to rent while deciding or perhaps building your new home, we may also be able to accommodate those needs
Sharon Trenaman has been investing in real estate for more than 20 years and can offer first hand advice on most aspects of buying and selling a home, rental properties, rent to own situations and financing the deal. [http://www.calgary-real-estate-specialist.com/properties.html]

Predicting a Slow Recovery of Real Estate Market in 2011

Compared with the trends in housing market in 2009 and 2010, the Calgary Real Estate Board is expecting an improvement in the market even though at a slow pace. The press release states that there will be an increase by 20% in the sales of single family house in the market. This will be good news for the potential sellers who are planning for a deal and also to those who are not able to finish out the deal in and around Calgary. The expanding energy sector in the area is the reason for the boom in employment opportunities, inviting more and more in-migration into the both metropolitan areas and towns. The in-migration will be the key to market recovery, producing stable jobs.
The forecast says that people will opt for owned single homes and condos over rented one in the going year in the downtown areas and outskirts of the town. The affordability and low interest rate eventually gets the buyers to go for a larger selection of homes.
If you are planning to sell your home expecting a better return, make sure about certain things your house should possess. The buyers market will look for well-maintained homes with all amenities and seasoned comforts. Do you know that most of the home buyers decides whether or not to look the inside of a house just by seeing the exterior of your house? The impression they get just by the look of the exterior of a home implies a lot in their decision to take the deal seriously. So you have to make sure that you have left no choice except driving the buyers to come inside and spend time in seeing your house.
So, the Calgary home renovations work should start from the exteriors. Change the landscaping of your garden either by including features or removing things avoiding every slightest chance from hampering the fine view. You can have an energy efficiency lamp with low voltage near the driveway gates, which can give soothing appeal to the sidewalk and landscaping in the night. A decorative street lamp on the front porch will have a luring effect all over the premise giving an appeal to the front doors, windows and garage as well. Color schemes on the wall can gain you many admirers too.
You can also go for the Calgary home renovations done by yourself, which can help you in gain some money back in your pocket. If the driveway gates looks like they need enhancement go for it. Repair the fences guarding your yards, and make sure that the surroundings of your house should be neat and tidy in dawn and dusk. With these points in mind and completing your Calgary home renovation work, you can display your renovated home amidst the eager homebuyers for selling with an attractive price tag.
Mike Johnson has written many articles on Calgary home renovations and has shared immense expertise on the same.

Bad Publicity and Real Estate Sales

We all know that the local real estate market is not doing well and it follows the European competitive markets in a downward trend. We, however, as Cyprus, have an additional problem, that of the self destruction. Yes, there are crooks all over the place (worldwide) banks which now, during the difficult times, get more unreasonably aggressive and demanding, the building amnesty which is aiming to help ease the situation on titles, has been halted at the House (no excuse at all) after 12 months, etc., etc. Yet when people have difficulties in selling their property, there is no opportunity missed not to publish negative reports on Cyprus real estate market. All sorts of experts surface digging out E.U. directives (which may or may not apply) the lack of titles is blown out of all proportion (yet every year approximately 15.000 titles are issued) giving the impression to newcomers "not to buy".
This situation has been particularly evident in Pafos, where there appears to be the hub of the reaction and as such this district has the biggest problem in terms of sales. So the same people, who, in their effort to exert pressure, are destroying themselves their own market. So it is not strange that the Pafos potential buyers are in their majority asking for titles and do not accept even a bank guarantee (offering a refund of the money paid if the titles are not issued within a certain date), a circumstance which is not evident in other districts. If any buyer follows our 10 Building Commandment when buying, he is secured in many respects. Not as good as a title of course, but it is 90% there. Should we then keep quite that all is well and behave like nothing is happening? Of course not, but excessive surfacing of the problems puts off potential clients, reducing demand/ property values and placing added distress on people with financial difficulties and with a keen interest to sell.
Our Government is a lot to blame in the whole situation, since whereas the Lands Office has a capacity to produce around 15.000 titles p.a., it cannot cope with the backload of the 120.000 titles. Efforts to employ more land surveyors (the major stumbling block in the title issue) has not been addressed, whereas the red tape procedures are not addressed either, judging from the building amnesty proposals. So what is the solution? Yes keep complaining, keep writing and meeting with Governmental officers, but extensive international publicity giving the impression "not to touch Cyprus real estate" is a problem since this backfires on the same people that they have a problem.
A Russian client of ours in his email required "no Pafos property since it has a title problem!!". He gladly bought a property in Limassol however!!
An added problem which has been recently surfaced on buyers is the situation where one buyer buys from another previous one with no title. We have a number of cases where the Lands Office, in order to allow the transfer of title, it must have proof that the original buyer paid or has secured a tax release on Capital Gains. The question is, if the original buyer has not secured a tax release, where is he is to be found and if yes will he be prepared to pay?
Now that the tax people (worldwide) are out to get whatever they can, this could develop into a serious matter, especially if the previous buyer did not bother to secure the release (which he might be not liable for any tax in any case). So in such cases the final buyer has a problem of taxes not paid by the previous owner. The situation will need a lot of understanding by the tax authority and we suggest a Governmental direction on the subject, so that the title situation does not get even worse.
In the past we have published in this paper the necessity of the acquiring tax release and the possibility of the Lands Office asking for 2 or more transfer fees (we hate even to think about this situation if it happens).
So and coming back to the international publicity, we do have problems, but to destroy the market in addition (for which on many occasions the buyers are to blame with illegal extensions etc) is not to the benefit of anyone. Without having some form of statistics available for buyers in serious trouble (not necessarily the lack of titles) we estimate that they do not exceed 5%, leaving the rest either with little or no danger and others quite happy with their purchase.
Mr Antonis Loizou FRICS, the Managing Partner of Antonis Loizou & Associates - Chartered Surveyors, a Cyprus Real Estate service provider based in Cyprus with offices in Romania and Russia. The company website offers more than 3000 Cyprus properties for sale online.
Mr Loizou has practiced in the UK and Cyprus for over 30 years, has a long track record of providing advice on complex real estate projects, writes regularly in the financial press, and is involved in the highest levels of the Cyprus government influencing policy.

House Jackin' 2010

"Danger, Danger, Danger Will Robinson Danger"..... Remember that..... Some of you younger wholesalers wouldn't. It comes from a TV show years ago. A robot would give a warning to the space family he was with when something big was about to happen.
Danger, Danger Wholesale Investor Danger..... Well, here is your warning. In this edition of House Jackin' 2010 I'm going to give you something that will make big things happen, maybe good, maybe bad.
THE GOOD: If you do this you will almost never have to worry about being able to locate an owner of a property again. It will help build your buyers list, this is always a plus. It will send potential home owners and investors your way.
THE BAD: What I'll give you does not sit well with some investors, but hey I'm willing to do what many others are not and I believe that makes all the difference in my success. Let me make this perfectly clear..... I am not promoting you break any laws in your state, county or city so make sure you check the laws before acting on what I'm about to give you. I don't want you getting into trouble; I want you to dominate your market so you can come back and share your experience with me later.
Are you ready for this ground breaking, edgy method that has placed so many wholesale deals, buyers and investors in my lap each and every time I have used it?
Ok, here is the skinny on House Jackin' 2010.
In previous editions of House Jackin' I showed you the types of properties I target, how I leave my card on the door and how I deal with the "For Sale By Owner" (FSBO) signs that seem to stick around month after month. I also gave you a letter to send to the listed owners as follow up. Well......
Let's say you have a property you want to target and you have tried everything you can think of but for the life of you, you can't make any contact with the owner on record. This may not work so well with out of state owners.
If you are like most wholesale investors you have purchased a few bandit signs and some of those "FSBO" signs also. Well, here is where you can knock the dust off of the FSBO signs you purchased and put them to GREAT use.
Take your FSBO sign and place it in the yard of the house you are targeting but can't locate the owner. Do this late at night so nobody sees you. One of two things should happen.
1. A call from a potential end buyer, thus adding to your buyers list. A call from another investor (rehabber, landlord, wholesaler) increasing your wholesale buyers list.
* When you get the call from these folks take their information and let them know you will get back to them. You should have done your preliminary research on the property, that way you can give them some basic info about the house. If they start asking about repairs just tell them "that is still being determined.
2. You will get a phone call from the owner of the property either explaining there is some mistake because your sign is in their yard OR, the owner will be cussing you out and yelling "what the hell is your sign doing in my yard".
* Here is where potential trouble may lie. Because you don't own or have a contract on the property you can't do anything with it. So, remain calm and tell the owner "my guy must have made a mistake and placed the sign in the wrong yard" or "I had a few signs come up missing, maybe some neighborhood kids stuck it there". Then ask the owner if they're currently at the property, if so you would like to meet them there so you can retrieve your sign and apologize in person. Ask for the address (don't forget to do this), it makes your reasoning for your sign being in the yard seem real because you're not aware of where the property is located.
* At the house introduce yourself, get your sign and explain what you do. Ask if they would like to sell the house since its empty. By this time the owner should have cooled down and you now have a face to face meeting with the owner you were having such a hard time locating.
Wow! House Jackin is good. Make sure you have contracts in your car and you already know your ballpark figure you're willing to offer just in case the owner is willing to play ball. Get in to see the property and take care of business.
Happy House Jackin'
Get more insider investing tips from Toledo Investment Deals Blog
John Glover is a full time real estate investor in NW Ohio specializing in Wholesales, Subject 2's, Rehab flips, working with Private Lenders and web based marketing.

3 Postcard Techniques to Get Short Seller's Calling You Today

Fact, a seller losing a home is a desperate situation for all involved. The bank wants its money, the seller is looking for a way to quickly settle the debt, and all while there are prospective homebuyers sitting around just waiting for your call. Whereas short sales may seem problematic in nature, you, as an experienced agent, have the upper hand in the matter as you are soon to posses the secrets, sure to have short sellers calling you today!
There is a definite hassle of short sales, yet there is just as great a potential payoff for them as well. Many agents attempting to close a short sale either ineffectively use semi-prosperous techniques, or they simply do not understand the dynamics of short sales all together. I invite you to consider that an improper approach is more of a set back than anything, as the objectives of a short sale are speed and accuracy. I offer that in order to get short sellers calling you to list and sell his/her property, you must utilize proven, effective selling techniques sure to get short sales into escrow. These techniques may seem simple, yet the majority of agents out there are falling short and misusing the elements, thereby weakening the agent's potency. I invite you to consider this, create a postcard, displaying your qualities, that has these key elements:
Marketing Message
A strong marketing message will relay to customers that you mean business and have taken the time to research the information you are presenting to the seller, currently in a bind. Having a very informative and highly valuable wealth of resource for the seller, ensures complete confidence in you the agent. After all, you are to be the liaison between the bank and the seller that provides the solution that neither two parties could reach alone.
Single Phone Number
This technique may seem obvious, but many agents provide too much information, that eventually turns a seller away. Simplify your message and be sure to include just one primary contact phone number, whether it be your cell for a more direct approach, or via an office line where someone answers and takes messages. The key here is to have a dominant form of contact, with the most easy and convenient method being via telephone, that will grab and keep the seller's attention. Many agents attempt to use smoke and mirrors to draw clients in, I offer that simple is best when reaching out to a distraught community like the one including short sellers.
Compelling Graphics
Though the real estate business is very clear cut where people want to buy and sell homes, many special attention grabbing tactics are used to lure in a client. Though the need to sell a home is there, many sellers are unsure about who to trust with their delicate situation. Though seemingly unnecessary, the use of graphics on a postcard can drastically improve a potential clients view of you and how you can quickly, and easily sell their problem home. Carefully structured and placed maps, statistics, and photographs can change your short selling business and get those sales into escrow.
Though there are many systems out there designed to boost your short selling business, the Short Sale System [http://www.officialshortsalesecrets.com] has proven techniques sure to increase your ability to close more short sales monthly. By simply following the master techniques of real estate marketing as outlined by this system, you will not only improve your short sale business with the aid of effective postcards, but you will be exposed to the many areas of marketing used by many of the top ranking agents in the country.
As part of the Real Estate Success Program, James Bridges, coaches real estate agents across the country on effective real estate marketing techniques.
The Real Estate Success Program coaches and trains real estate agents on all aspects of real estate marketing from taking FSBO listings, Expired Listings, objection handling scripts, social networking and internet marketing.
All training and coaching is designed with the busy real estate agent in mind. The real estate training systems are designed to be cost effective with a focus on lead generation that results in consistent closings every month.

4 Short Sale Marketing Postcard Methods That Have Prospects Rushing To You For Help

When you open your mail what do you see? Do you plow through a stack of junk mail? Do you sift through the endless pile to find the bills and throw the rest away? Does anything else in your stack of mail catch your attention?
Even with the number of items going through the mail falling drastically it is still challenging to get the attention of a homeowner in their mailbox. Should you send the wrong postcard you would have just thrown away.30-.50 cents. When you are sending 1,000+ postcards that means you could be wasting $500 or more! Instead of sending out a postcard and hoping people will contact you I invite you to consider the following short sale postcard methods that will grab the attention of prospects have them feeling compelled to contact you.
  1. Size of Postcard - The smaller postcards can get stuck and lost in the bills and easily thrown away. Spend the little bit of extra money to send the over-sized postcard. One of the most popular sizes is 6" by 11". Some statistics, like those compiled by the Direct Marketing Association, show that the oversized postcards are 15% more likely to be read than a traditional sized postcard.
  2. Graphics - While the graphics of the postcard are what most people focus on the most, they aren't as important as you would think. With your graphics, ensure that your logo isn't too big (they don't care about your company) and match your images with your offering. In the case of short sales, consider showing a home that is sold, or a family that is happy and moving out.
  3. Marketing Message - Ditch your slogan and ditch that "tag line". Where you have room for copy put a marketing message that demonstrates how a short sale seller can find relief. How can you get the bank to stop calling them? How can you get their home sold to save their credit? Make sure your message is clear in 10 seconds or less of reading.
  4. Call to Action - Make it easy for your prospects to take the next step. Don't confuse them with address, phone, fax, website information. Give them 1 obvious place to reach out to you (phone or website work great).
When you put short sale postcards into action that are larger, have compelling graphics, a great marketing message and a clear call to action you will have more short sale prospects calling you daily.
Discover a complete short sale marketing system and free postcard samples today.
Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.
His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.

Three Biggest Mistakes Real Estate Agents Make With Their Blogs

The sad truth is too many agents' blogs simply suck. With blogging, your goal is to disseminate information, get people to read and comment, create an ongoing dialog, and also to help with Search Engine Optimization for your site. Unfortunately, many agents are failing on too many of these counts. Here are three of the top mistakes agents make with their blogs:
Lack of Consistency (Abandoned Blog)
If you are going to make the commitment to have a blog, you should make the commitment. Countless agents think blogging is a good idea, but they start with a couple of posts and then get too busy and stop. If someone comes across your blog and the last post was from 6 months ago (or longer!), it either communicates you are a flake, or worse, you may be out of the business.
Solution: Plan and get it on a schedule/calendar. Whether you are going to commit to writing once or twice a week, or block out a couple of hours to write a month's worth of posts, get it on your calendar so that it won't fall by the wayside. Remember, posts don't need to be long. Make it short, concise and interesting.
Weak or Boring Content
It's a struggle to get people to even read a blog, so don't stack the odds against yourself by posting boring or uninteresting content. Make it lively and select topics that matter to your readers. When you have a blog, you are, in essence, a "columnist." You should write good, strong and interesting posts that people will look forward to reading. If you have lesser writing skills, you may consider hiring a "ghostwriter" or contracting with a local freelance writer to help you out. Another resource is purchasing or finding "canned" content by companies that offer content for sale. It's always best to produce your own content in your own voice, but these are resources available to you.
Not Understanding that a Blog is a Great Source for Search Engine Optimization and Driving Traffic to Your Website
Creating an interesting and insightful blog that people will want to follow - and even better, post comments on- is your main goal with a blog. Getting comments on your posts and getting people to link to your blog is going to raise your blog's cache and presence. Even better is getting your individual blog posts indexed by the search engines which will increase the chance that someone may stumble upon your post and even better, follow a hyper link from your post to your blog or website.
The key here, appropriately enough, is focusing on the keywords that you build into your blog posts. Keywords would be the search terms someone would use to look for information, homes or services in the area you work in. Determine your main keywords and build them into your content religiously and consistently, ideally with hyper links to your website or other relevant industry sites.
Visit our website For more information on how to better your Real Estate marketing as well as utilize your blog and other social media.
Greg Herder

Real Estate Marketing Strategies: How to Create Your Multiple 6 Figure Income for 2011

You are about to learn the secrets to creating a multiple six figure income while still having time to do what you love to do. This is a very exciting topic because we really are going to blow the lid off the roof and break through those glass ceilings that you've set for yourself.
This topic is for you if you if:
  • You are tired of stressing about money
  • You are frustrated that you're not living your full potential
  • You are tired of feeling held back and not even knowing why
  • You know that you could be taking your business to next level and are tired of sabotaging yourself
  • You have done well in the past want to bring your business back up to speed
  • You are tired of using the economy as an excuse
  • You are ready to breakthrough all of your barriers and create a multiple 6 Figure Income for 2011
I was once where you are. I struggled with how to get more clients. I struggled with how to get more leads and how to fill up my pipeline. I felt the pain that many of you are feeling right now, the frustration and the stress of not knowing how to get my business back on track.
I've been on your journey and what I realized was that it all began with me. Even though I tried to put the responsibility for my success on to the economy, competition or personal things were happening in my life; I didn't start succeeding until I took 100% responsibility for my life. In other words with the help of coaches and mentors, I liberated myself from the victim position of thinking that I was helpless to change my income. I had to let go of the idea that the economy or the marketplace or anything outside of me determined my success.
In other words I found that by getting outside help and going within, I was able to win the "inner game of success" and that made all the difference. With coaching, I changed my inner programming. Instead of operating from an old paradigm that didn't allow me to fulfill my full potential, I learned to let go and install new software in the computer of my mind. I created new Empowered beliefs.
The first thing to understand is that you can only be as successful as your inner programming allows you to be.
Say you want to create a new year's resolution that 2011 is going to be your best year yet. But the part of you that is creating that resolution is your conscious mind and that is only responsible for 2% of the results you get in your life. That's why it's so common to make New Year's resolutions and then forget them.
The other 98% is your subconscious mind. The subconscious mind is full of the self limiting beliefs about you and your success. Unless you have an image of yourself as of success on the inner level, it can't manifest out on the outer level, or if it does you will find a way to sabotage it.
The second thing to understand is that the latest brain research tells us that we have programmed circuits in our brain from childhood and that we are unaware of them.
I was working with a client who recently discovered that she was programmed to think of herself as "defective". As a real estate agent she struggled for years but could never get anywhere in her business, until she worked with me. In a short amount of time it became clear to both of us that if she was going to be successful, she was going to have to reprogram the belief that she was defective as well as many other self-limiting beliefs from her childhood.
In summary, you need to find the origin of faulty programming, and when you first began to believe things about yourself that weren't true such as:
  • I have to be perfect to be okay
  • I'm not smart enough to succeed
  • I can't seem to create what I want in my life
  • If I ask for what I want I'll be rejected
It's not enough to put an affirmation on top of the self-limiting belief. I would be like putting a Band-Aid on top of an infected wound. This is where a lot of people go wrong; they use affirmations which seem to work for a while but eventually the old beliefs surface again because they've never been wiped out.
These self-limiting beliefs are not your fault. However, it is your responsibility to locate those beliefs and extract them so they don't ruin your life.
The next thing to understand is that if you've been saying to yourself "I know what I should be doing; I'm just not doing it.", then you are suffering from excess baggage that is weighing you down.
There are two kinds of coaching: there's accountability coaching and there is mindset coaching. If you've had any coaching at all so far, it has probably been accountability coaching. There are many real estate gurus who give weekend seminars and then offer accountability programs to learn their system.
These accountability coaching programs are not bad. Many of them teach you how to prospect, how to have powerful scripts when talking to prospective clients, how to build referral systems, and many other things you need to know to be a successful real estate agent.
Most of the time however, people take these accountability coaching programs before they have cleared away the self-limiting beliefs in their mind. Before meeting me, my clients didn't have anyone that could help them to discover their self-limiting beliefs, release them, and replace them with updated empowered beliefs such as:
  • I am more than good enough
  • Success comes to me easily and effortlessly
  • I make money by working smarter, not harder
  • I have a valuable service to offer people are happy to hear from me
This is the power of Mindset Coaching over Accountability Coaching. Once those new beliefs are installed in your subconscious mind, there can be no stopping you. Then you will realize that your success is entirely about keeping and maintaining positive pro-success mindset. In other words, mindset coaching can help you succeed in "winning the inner game of success."
About the author: Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 14 years of expertise in marketing. Her powerful transformational work creates a Success Formula for Real Estate Professionals ready to create a Multiple 6 Figure Income. To get your free report: "7 Simple Strategies to More Clients in 90 Days" and to apply for an Initial Complimentary Consultation, go tohttp://www.90daystomoreclients.com.

Create Your Real Estate Marketing Plan in 6 Steps

A marketing plan is your road map to get from where you are to where you want to be. If you haven't taken the time to put one together for your real estate business, consider taking a few minutes today to draw one up. A marketing plan will help you focus on your most critical tasks to grow your business while saving you time and money. Here are six easy steps for creating your marketing strategy.
1) Review your business. What were your key metrics for last year (sales commissions, listings taken, listings sold, number of clients, etc)? What were your successes? What do you want to improve?
2) Decide where you want to be. What do you want to accomplish over the next year? Based on last year's performance, what key metrics do you want to hit? Be specific. How much will you make? How often will you work? What types of clients do you want to attract?
3) Review your performance. Which marketing activities are bringing in business? Which are a waste of money and can be cut out? What marketing activities should you invest in, such as publishing a monthly newsletter, developing your online marketing strategy, or doing more business networking?
4) Select your marketing tactics. It can take seven to ten contacts with someone before they hire you. Plan for it. What is the step-by-step process you will implement to convert a complete stranger into a paying client? What marketing tactics will you use to:
* Market to strangers: How will you attract the attention of those people who have never heard of you?
* Market to suspects: How will you follow up with people who have opted in to receive more information but you haven't yet talked with one-on-one?
* Market to prospects: How will you sell your services to those who contact you?
* Market to clients and past clients: How will you keep in touch with clients, deliver excellent client service, and ask for referrals?
* Market to referral partners: How will you find and partner with professionals and community influencers to cultivate referrals?
5) Schedule your activities. Now that you know what needs to be done, schedule your activities in your calendar. What activities will you do each week? For instance:
* Strangers - Run weekly classified ads.
* Suspects - Publish a weekly email newsletter.
* Prospects - Follow up with phone calls, mailed letters and emails.
* Clients/Past Clients - Take a past client out for coffee each week.
* Referral Network - Subscribe to blogs, newsletters, and social media channels where colleagues interact. Each day, post a new comment on someone's blog or engage with them on Twitter/Facebook.
6) Schedule a monthly review. Block off a few hours each month to review your marketing calendar and your goals. Are you hitting your targets? What is or isn't working? What do you need to modify to achieve your goals?
By following these six steps, you can create a marketing plan for your real estate business if just a few hours.
Looking for more ways to market your real estate services? Download your free 43-page Real Estate Marketing Plan today at http://www.realtybizcoach.com. This hands-on workbook covers the 6 steps for creating your marketing strategy and includes a fill-in-the-blank marketing plan template you can use to craft your monthly marketing plan.
Krista is founder of RealtyBizCoach.com, which provides marketing tips and advice for real estate agents. She is the author of the course, Differentiate & Dominate: Niche Marketing for Real Estate Agents, which shows agents how to specialize for a real estate niche.

Finding a Real Estate Coach That Works For You

Just as the best athletes in sports have coaches, the best real estate professionals also have coaches. Coaches help provide the insight, methods, and even the systems you need to accomplish your goals. With so many different styles of coaching available to the real estate professional, how do you select the one that will get you to your goals?
Before deciding on which coach will help you, I invite you to consider what a coach can't do for you. Consider the following:
  • A coach can't make phone calls for you
  • A coach can't do your marketing for you
  • A coach can't make sure you show up to work on time
  • A coach can't check to see if you are following up on every lead
Often when speaking to real estate professionals their vision of a real estate coach is one that they will pay and all of their problems will go away enabling them to have a flood of business easily. This expectation often leads to disappointment after just one or two coaching sessions and the agent keeps joining different programs hoping the results will change (but they never do).
What to Look For In A Real Estate Coach
Although there are many real estate coaches out there, each one, has a specialty. Some are great with cold calling scripts, others are masters at direct response marketing, and still others are a combination of traditional marketing and internet marketing. With all of the options, which one do you select to invest your hard earned dollars?
Before researching coaches, take time to evaluate your needs as this will allow you to compare your needs to what the coaching programs offer. Consider asking yourself the following questions: 
  • Will I get to speak to "THE" coach or someone else?
    • When you want to hit the highest levels of success you want to speak to someone who has been there. If you want to hit 20 million in production and you are speaking to someone who has only ever done 5 million and they are giving you advice, how come they couldn't follow their own advice?
  • Do I want systems or just coaching?
    • Some coaching is purely on the phone with the coach telling you what to do. They might tell you to send out a new postcard, run a new ad, etc, but what do you put on the postcard or ad? If you don't want to spend time figuring it all out, which can be very expensive, you might want to get into a coaching program that provides you templates for advertising so you don't have to guess on what works.
  • How much coaching do I need?
    • Consider how much coaching and accountability you need as the more coaching you need, the more expensive it can be. When you are great holding yourself accountable, then maybe you just need 1 call a month. When you need more help then consider a program that gives you more interaction and access to the coach.
Taking the time to simply ask yourself the above three questions will save you time when searching for a real estate coach When you find the right fit for your personality then your goals will feel easy to achieve. To your success. 
As part of the Real Estate Success Program, James Bridges, coaches real estate agents across the country on effective real estate marketing techniques
The Real Estate Success Program coaches and trains real estate agents on all aspects of real estate marketing from taking FSBO listings, Expired Listings, objection handling scripts, social networking and internet marketing.
All training and coaching is designed with the busy real estate agent in mind. The real estate training systems are designed to be cost effective with a focus on lead generation that results in consistent closings every month.
We invite you to discover more on real estate marketing at the real estate success program.