When you open your mail what do you see? Do you plow through a stack of junk mail? Do you sift through the endless pile to find the bills and throw the rest away? Does anything else in your stack of mail catch your attention?
Even with the number of items going through the mail falling drastically it is still challenging to get the attention of a homeowner in their mailbox. Should you send the wrong postcard you would have just thrown away.30-.50 cents. When you are sending 1,000+ postcards that means you could be wasting $500 or more! Instead of sending out a postcard and hoping people will contact you I invite you to consider the following short sale postcard methods that will grab the attention of prospects have them feeling compelled to contact you.
- Size of Postcard - The smaller postcards can get stuck and lost in the bills and easily thrown away. Spend the little bit of extra money to send the over-sized postcard. One of the most popular sizes is 6" by 11". Some statistics, like those compiled by the Direct Marketing Association, show that the oversized postcards are 15% more likely to be read than a traditional sized postcard.
- Graphics - While the graphics of the postcard are what most people focus on the most, they aren't as important as you would think. With your graphics, ensure that your logo isn't too big (they don't care about your company) and match your images with your offering. In the case of short sales, consider showing a home that is sold, or a family that is happy and moving out.
- Marketing Message - Ditch your slogan and ditch that "tag line". Where you have room for copy put a marketing message that demonstrates how a short sale seller can find relief. How can you get the bank to stop calling them? How can you get their home sold to save their credit? Make sure your message is clear in 10 seconds or less of reading.
- Call to Action - Make it easy for your prospects to take the next step. Don't confuse them with address, phone, fax, website information. Give them 1 obvious place to reach out to you (phone or website work great).
When you put short sale postcards into action that are larger, have compelling graphics, a great marketing message and a clear call to action you will have more short sale prospects calling you daily.
Discover a complete short sale marketing system and free postcard samples today.
Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales. His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24. Article Source: http://EzineArticles.com/?expert=Todd_T_Bates |
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